On the 13th of October, we hosted key advertising stakeholders at an event to refresh awareness of our existing inventory as well as new ones.
A key focus at the event was the Rich Communication Service and Rich Business Messaging (RCS/RBM), which brings the features of WhatsApp and iMessage to the messaging app of Android phones.
The event featured the following:
Short presentations by MTN and our partners
Real-life demonstrations of how the services work
Discussions around business cases and use cases
Q&A sessions
Lunch
As a business owner, from targeting your customers to fine-tuning your message content and delivery times, MTN offers you an inventory of engagement services that is poised to increase your customer’s responsiveness to your marketing efforts.
