MTN launched Y’ellotide, a nationwide Christmas campaign, with a three-day activation across major malls in Port Harcourt, Enugu, Abuja, Lagos, Kano, and Ibadan. Designed to spread joy and promote community connection during the festive season, the campaign introduced a series of surprise engagements led by “Y’ello Santa,” who distributed free shopping vouchers to unsuspecting shoppers.

The activation generated genuine excitement as recipients expressed gratitude and delight. Many shoppers who initially visited the malls for routine purchases left with unexpected gifts, capturing the spirit of generosity at the heart of the Yellotide initiative.

The Y’ellotide campaign will run throughout the festive period, offering massive giveaways, shopping vouchers, and Y’ello Weddings for select couples celebrating their union this season. The initiative reflects MTN’s ongoing commitment to creating meaningful experiences and uplifting communities across Nigeria.