In December, MTN’s Yellotide campaign swept across Nigeria with moments of surprise, generosity, and shared celebration, turning everyday experiences into unforgettable festive memories.

From unexpected wedding appearances that left newlyweds stunned with cash gifts, to spontaneous street giveaways, concert ticket surprises, and complimentary bus tickets for travellers nationwide, Yellotide brought the spirit of the season directly to the people. These unplanned encounters created deep emotional moments; smiles, cheers, heartfelt reactions, and, in some cases, joyful tears as Nigerians experienced the warmth of the season in real time.

Designed to celebrate love, connection, and community, the Yellotide wave reflected MTN’s commitment to going beyond connectivity by meeting customers where they are and making the festive period more meaningful. Across cities and streets, Yellotide delivered what the season promises most: genuine joy, shared happiness, and moments that linger long after December.