MTN Nigeria, in partnership with Ultima Studios, officially launched Next Afrobeats Star, a groundbreaking music reality TV show designed to discover and spotlight the next generation of Afrobeats talent. The launch event took place on August 2^nd, 2025, at the MTN HQ Rooftop Lounge, marking a significant milestone in MTN’s commitment to advancing Nigeria’s most celebrated global music export.

Afrobeats has evolved into one of Nigeria’s biggest cultural ambassadors worldwide, producing internationally acclaimed artists like Wizkid, Davido, and Burna Boy. Building on this rich musical legacy, Next Afrobeats Star reality show aims to uncover emerging talent and provide them with a platform to showcase their artistry to both local and global audiences.

The exclusive launch event brought together the crème de la crème of Nigeria’s music industry, including established artists, producers, journalists, MTN executives, and staff members. Attendees were treated to an unforgettable evening featuring thrilling live performances, creating an electric atmosphere that perfectly captured the essence of Afrobeats culture.

The celebration offered guests exceptional hospitality with gourmet food, premium drinks, and great vibes as they witnessed this historic moment in Nigerian entertainment. The rooftop setting provided the perfect backdrop for networking and celebrating the launch of what promises to be a game-changing platform for emerging musical talent.

Aspiring artists interested in participating in the Next Afrobeats Star can register by texting NAS to 13013 or visiting mtn.ng/nas to begin their journey toward stardom.