With the surge in content creation in recent years, Nigerian youths are increasingly inspired to pursue their passions and embark on creative journeys wherever their talents may take them. Embracing this spirit, we partnered with itel Nigeria to launch the latest addition to their smartphone series, the itel S24, at two of Nigerias top-tier universities: Obafemi Awolowo University (OAU) and the University of Uyo (UNIUYO).Teaming up with Google and Imagine Cinema, we orchestrated a dynamic campus activation event under the theme “Shoot and Chill” This two-day extravaganza put the spotlight on photography and movies, immersing participants in a vibrant creative experience.On the first day, aspiring creatives delved into immersive workshops focused on capturing moments through their lenses, freezing time in captivating snapshots. Former BBNaija Housemate, Doyin David, graced the event as the celebrity guest, adding a touch of star power. Day two was all about relaxation and enjoyment. Participants kicked back and ‘chilled with an enchanting cinematic night out, courtesy of Imagine Cinema.Beyond the fun and festivities, the event highlighted the importance of community, providing participants with the perfect opportunity to connect with like-minded individuals and forge new relationships.