Following the success of the landmark Gathering On 100 experience in Lagos, MTN extended the movement to Aba and Enugu, bringing together thousands of young people for two unforgettable regional editions designed to celebrate self-expression, creativity, entrepreneurship, and community.

Held on June 13 at Prime Time Event Centre, Aba, and June 19 at ICC Park, Enugu, the events transformed both cities into vibrant spaces where young people could connect, learn, compete, showcase their talents, and fully embrace the spirit of MTN’s Live It 100 campaign.

The regional adaptations of The Gathering On 100 attracted an impressive turnout of youth eager to participate in a wide range of immersive experiences curated specifically for their interests and aspirations. Throughout the events, attendees engaged in gaming activities, fashion showcases, beauty hubs, face painting, temporary tattoo stations, rave, and interactive experiences that kept the energy high from start to finish.

Beyond entertainment, the events also created meaningful opportunities for growth and empowerment. Participants took part in skills development sessions and entrepreneurial pitch competitions designed to inspire innovation, collaboration, and personal development.

One of the highlights of both events was the Pitchathon, where aspiring entrepreneurs presented their business ideas for a chance to secure support for their ventures. Outstanding participants were rewarded with grants to help accelerate their startup journeys, while winners across various competitions received cash prizes and other rewards in recognition of their creativity, talent, and dedication.

The atmosphere in both cities reflected the essence of the Live It 100 philosophy, encouraging young people to pursue their ambitions boldly, express themselves authentically, and make the most of every opportunity. From aspiring entrepreneurs and fashion enthusiasts to gamers, and creatives, attendees found spaces that reflected their passions and connected them with like-minded individuals.

As the events drew to a close, participants left with more than prizes and memories; they departed with new connections, fresh inspiration, valuable skills, and the fulfilment of having experienced a platform built around their aspirations and potential.

By bringing The Gathering On 100 to Aba and Enugu, MTN reaffirmed its commitment to creating meaningful experiences that empower young Nigerians, celebrate talent, and foster opportunities for growth across communities.

The Gathering On 100 regional tour continues, with additional locations and dates to be announced in the coming months.